When you walk down the Venice Beach, you see most of the young people skating their boards on a U- Shape ramp. If you stop and watch them playing a while, you may think they are very cool. However, if you see a person walk on a ramp and pull out a small skateboard out his handbag, is that mysterious? When you see a person stretching the board to the skateboard using some mechanism and start to do all the tricks on the ramp, do you think this is cooler than other people?
It is without a doubt that Cano Design is bringing revolution to the skateboard industry. For the first time, three kinds of skateboards are fused together with the simplest, most convenient, and most perfect strategy.
Why is Cool?
Before the Cano Board, Skateboard industry had fixed a range of length for its “Product”. In an article written by Putnam, the longboard is a long skateboard of 42 to 60 inches. Its great performance on rough surface attracts more adults to use the longboards as their primary means of transportation. (Putnam, 1). The regular board is about 30-38 inches in length, and this allows players perform tricks like grinding on the rail. There is also a short board, which is convenient to carry around. Each length has its significant advantages and drawbacks. What are customers going to do when they want a board which fits the tasks of riding and doing the tricks? Maybe, buy two boards? Here is a solution.
After months of researching and experimenting, the Cano Design team breaks skateboard composition down to its significance and brings in the most advanced concepts and technologies. By analyzing skateboarder’s foot positioning, they maintain the two areas for standing and breaks down the middle part into two adjustable structures connecting front and back decks. The team also changes from the cylindrical tube into a rectangular tube for additional standing space when necessary. Additionally, its design is aimed at breaking the traditional skateboards’ limit by inventing the new sliding adjustment system. By changing the position of the front and back decks, Cano Board came up with a brand-new way of skateboarding.
The new design and technologies will bring considerable changes in the skateboard industry and influence the performance of the players positively. Another notable feature of the new design is that each side has three adjustment lengths and can make up to 9 different skateboard lengths, which can perfectly fit the purpose of long-distance riding, performing the tricks and lightweight. The new mechanism in the middle and its lightweight may also make some new tricks possible.
Coolest Parts
Normally, a skateboard has three parts: the deck, the truck, and the wheels. The deck is the actual board, which holds the weight of players and pressure resulting from performing tricks. Most of the decks are made of glue and maple wood with polyurethane coating on the surface. Some new composite like aluminum, nylon and fiberglass have also been used and explains the existence of different types of the skateboard. Moreover, the three parts are also different depending on the use the skateboard. For example, the angle of the concavity in the board is different from other parts because of the nature of its performance. The different brands also have their significance on the product.
To further increase Board’s portability and rigidity, For Cano Board use 100% high- strength carbon fiber as the material for the decks, which is ten times rigid than maple wood. It also significantly reduces the weight of the board. In the book of “Handbook of Composite Reinforcements”, the author explains that tensile stress for a module of normal carbon fiber is 500 ksi, and its density is 80% less than steel (Stuart 73). Maple wood has 15 ksi, which is one of hardest wood available. For Shifting Mechanism, because of low shear stress on the pattern direction, they use aircraft aluminum instead of carbon fiber to overcome the high impact from doing high-level tricks. A special switch is also used to make shifting easier and smoother. Quote from the Chief Design in the Cano Design, the use of carbon fiber and aluminum on the board, does not only reduce the weight by 50 percent, but it also increase the strength by roughly 30 percent (Wayne, interview)
Also, they introduced the design concept of a high-performance sports car to make Cano Board superior. It is a piece of art with careful detailing in each part. It is also designed in a manner that allows a player to customize the wheels and grip tapes hence meeting player’s tastes.
Cool Future
One of the concepts inside Cano Design Team is Sustainability. They believe what they create will change the way how people travel. With the help of public transportation, people literally can ride the Cano board wherever they want. The portability and performance will attract more and more people to ride skateboard again. It may also attract some people who normally ride a bike to the workplace.
The launch date is around May 2016. The main marketing methods will be online promoting with offline wholesale. Due to its high price, the primary targets for this product is working class and extreme skateboard players. To reduce the cost of the board, the company will have its initial launch at Crowdfunding platforms Such as Kickstarter and Indiegogo. It will greatly reduce expenses in distribution and advertising, hence making the board cheaper for its customers.
From the inside news, the Cano Design Team right now is working with Kia Motor and Aoxin Motor on their next generation board, Canox Skateboard. Aoxin Motor is one of leading company in new energy automobiles. Last year, they launched a massive-produced carbon fiber made an electric car. From this news, we can know that the Canox Skateboard will be electric Car. By standing on the shoulder of the industry leader, Cano Design will have a cool electric skateboard in the future.
In the future, players can adjust Cano Board to longboard mode, cruise to Starbucks, adjust Cano Board to shortboard mode, and carry it to your future destination.
Work Cited
"Cano-Board." Personal interview of Chief Designer of Cano Design Wayne Ji. 2 Dec. 2015.
Kim, Jang-Kyo. "Handbook of Composite Reinforcements. Edited by Stuart M. Lee, VCH, Weinheim 1993, 715 Pp., Hardcover, DM 236, ISBN 3-527-89632-5." Advanced Materials 5.10 (1993): 776-7. Web.
Putnam, Bob. "LONGER BOARD, RENEWED INTEREST; A Type of Skateboard Called a Longboard has Brought some Adults Back into the Rolling Fold." The St. Petersburg Times (St. Petersburg, FL): 1. 2009. Web.
"Skateboard." How Skateboard Is Made. How Product Are Made, 14 Feb. 2016. Web. 16 Feb. 2016.